Mercedes-Benz Super Bowl ad director’s cut reveals C-Class Coupe, SLS AMG Roadster

Mercedes-Benz is throwing its hat into the Super Bowl advertising fray with a pretty new 60-second spot designed to celebrate the company’s 125th anniversary by heralding in a wave of five new models. The spot marks the very first time that the company has ever advertised during the NFL’s ultimate game. In the spot, Mercedes-Benz features four new vehicles, including a very quick peek at the upcoming C-Class Coupe and the SLS AMG Roadster.

The spot features many of the company’s past and current models escaping their owners in a bid to pay homage to the newborn Benz fleet. There are plenty of fantastic vintage Silver Arrows in the spot, along with a soundtrack by Janis Joplin and at least one celebrity cameo (we won’t spoil the surprise on that one). Hit the jump to check out the video for yourself.

Mercedes-Benz Super Bowl ad director’s cut reveals C-Class Coupe, SLS AMG Roadster

Mercedes-Benz is throwing its hat into the Super Bowl advertising fray with a pretty new 60-second spot designed to celebrate the company’s 125th anniversary by heralding in a wave of five new models. The spot marks the very first time that the company has ever advertised during the NFL’s ultimate game. In the spot, Mercedes-Benz features four new vehicles, including a very quick peek at the upcoming C-Class Coupe and the SLS AMG Roadster.

The spot features many of the company’s past and current models escaping their owners in a bid to pay homage to the newborn Benz fleet. There are plenty of fantastic vintage Silver Arrows in the spot, along with a soundtrack by Janis Joplin and at least one celebrity cameo (we won’t spoil the surprise on that one). Hit the jump to check out the video for yourself.

2012 Mercedes-Benz SLK Roadster unwrapped in Stuttgart

We were in Suttgart, Germany, this past weekend as Mercedes-Benz took the wraps of its all-new 2012 SLKRoadster. While completely redesigned, there’s no mistaking the two-seater for anything but a Mercedes-Benz – and that’s exactly what the designers had in mind, says the automaker. Gone is the SLR McLaren-inspired front hood, replaced with an aluminum unit capped by a more traditional upright radiator grille. Reappearing after an absence are the side grilles on the front quarter panels, reminiscent of those on the Benz roadsters in the 1950s (and SLS AMG, more recently). Slightly longer and wider than its predecessor, it’s an attractive package. Plus, it cheats the wind with a slippery drag coefficient of just 0.30 (the outgoing model had a 0.32 Cd).

The big news on the hard-paneled automatic drop-top (“Vario-roof”) is the innovative and uber-cool “Magic Sky Control” center panel. Unlike opaque solid steel roofs or heavily tinted glass panels (both are offered on the new SLK), the German engineers have come up with a optional trick glass panel utilizing LCD-type technology that goes from mostly clear when voltage is applied, to mostly opaque when it loses its charge. (Getting technical, it drops measured sun “intensity” from about 1050 watts with an open sky to just 200 watts when closed in “clear” mode. Switch it to “opaque” mode, and the intensity drops to about 45 watts.) While it cuts UV, infrared and visible light significantly, the panel never goes completely opaque. The roof transition takes only a few seconds (it is quicker from dark to light), initiated by a quick tap of an overhead switch.

Initially, the sole engine choice for our shores will be a direct-injected 3.5-liter V6 (SLK350) rated at 302 horsepower. Later, a turbocharged and direct-injected 1.8-liter four-cylinder will debut (SLK250), making 201 horsepower. We’ll likely have to wait a bit longer for the SLK55 AMG, but it promises to be an enthusiast’s delight. We’ll get a closer look at the 2012 Mercedes-Benz SLK next month at the Geneva Motor Show.

 

Source:Autoblog

2012 Mercedes-Benz SLK Roadster unwrapped in Stuttgart

We were in Suttgart, Germany, this past weekend as Mercedes-Benz took the wraps of its all-new 2012 SLKRoadster. While completely redesigned, there’s no mistaking the two-seater for anything but a Mercedes-Benz – and that’s exactly what the designers had in mind, says the automaker. Gone is the SLR McLaren-inspired front hood, replaced with an aluminum unit capped by a more traditional upright radiator grille. Reappearing after an absence are the side grilles on the front quarter panels, reminiscent of those on the Benz roadsters in the 1950s (and SLS AMG, more recently). Slightly longer and wider than its predecessor, it’s an attractive package. Plus, it cheats the wind with a slippery drag coefficient of just 0.30 (the outgoing model had a 0.32 Cd).

The big news on the hard-paneled automatic drop-top (“Vario-roof”) is the innovative and uber-cool “Magic Sky Control” center panel. Unlike opaque solid steel roofs or heavily tinted glass panels (both are offered on the new SLK), the German engineers have come up with a optional trick glass panel utilizing LCD-type technology that goes from mostly clear when voltage is applied, to mostly opaque when it loses its charge. (Getting technical, it drops measured sun “intensity” from about 1050 watts with an open sky to just 200 watts when closed in “clear” mode. Switch it to “opaque” mode, and the intensity drops to about 45 watts.) While it cuts UV, infrared and visible light significantly, the panel never goes completely opaque. The roof transition takes only a few seconds (it is quicker from dark to light), initiated by a quick tap of an overhead switch.

Initially, the sole engine choice for our shores will be a direct-injected 3.5-liter V6 (SLK350) rated at 302 horsepower. Later, a turbocharged and direct-injected 1.8-liter four-cylinder will debut (SLK250), making 201 horsepower. We’ll likely have to wait a bit longer for the SLK55 AMG, but it promises to be an enthusiast’s delight. We’ll get a closer look at the 2012 Mercedes-Benz SLK next month at the Geneva Motor Show.

 

Source:Autoblog

We’ve got good news for the oil-burning fans of United States. Car and Driver is reporting that Mercedes-Benzwants to sell eight diesel models in the land of the free by 2014, and one of those will be a C-Class.

Odds are that the vehicle won’t show up until 2013, and when it does, it will come packing the Silver Arrow’s 2.1-liter turbo diesel mill with 204 horsepower and 369 pound-feet of torque. That same engine is likely to find its way into the nose of the GLK as well, though the pint-sized crossover is expected to show its face sooner than its sedan cousin.

The GLK is likely to hit showrooms in the fall of this year as a 2012 model. Car and Driver says that when it does, it could bring some tasty figures to the table, including a 0-60 time in the seven second range and fuel economy in the high 30s.

Currently, Mercedes-Benz serves up a diesel option in its E, M, GL and R-Class models. The S-Class is set to join that party by the end of 2011.

We’ve got good news for the oil-burning fans of United States. Car and Driver is reporting that Mercedes-Benzwants to sell eight diesel models in the land of the free by 2014, and one of those will be a C-Class.

Odds are that the vehicle won’t show up until 2013, and when it does, it will come packing the Silver Arrow’s 2.1-liter turbo diesel mill with 204 horsepower and 369 pound-feet of torque. That same engine is likely to find its way into the nose of the GLK as well, though the pint-sized crossover is expected to show its face sooner than its sedan cousin.

The GLK is likely to hit showrooms in the fall of this year as a 2012 model. Car and Driver says that when it does, it could bring some tasty figures to the table, including a 0-60 time in the seven second range and fuel economy in the high 30s.

Currently, Mercedes-Benz serves up a diesel option in its E, M, GL and R-Class models. The S-Class is set to join that party by the end of 2011.